Basmati Advertisement









http://www.youtube.com/watch?v=RvNrJk0Z2-A
shows women as:
housewives
emotional/sobby
uneducated?

the mother, who is complaining that her son is using microwave Basmati is probably a housewife because she is at home and obviously cooks. She is portrayed as traditional because she disapproves of microwave rice and thinks it should be cooked properly. It also shows her as being good for two things, cooking and children, when she talks about giving birth to him (stereotypical 'mother').
The woman sobbing on the sofa, shows women as emotional.
The girl sitting on the sofa, shows girls should be at home with their mothers, she is not at work, in the whole advert there is no man shown to be at home, the only male shown is successful because there is a picture of him at his graduation, also the guy in the supermarket who is obviously of a high position because he is dealing with complaints and is dressed smartly, as apposed to a supermarket uniform, the people who are at the checkout are women=uneducated.